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What is WOOP?
WOOP is a science-based mental strategy that people can use to find and fulfill their wishes, set preferences, and change their habits.
Science
WOOP is based on 20 years of scientific research. The method has been shown to be effective in numerous studies with people of all ages and in many areas of life*.
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*In research, WOOP is usually examined under the scientific term Mental Contrasting with Implementation Intentions, abbreviated MCII.